That’s the product. This guide is about buying it in volume: the minimum order quantity you’ll face, what actually drives the price, and how the stands get from a factory in China to your warehouse.

We manufacture these stands in Xiamen, China, and ship them to flooring distributors, retailers, and installers in North America, Europe, and Australia. The questions below are the ones every new buyer asks us, and the answers come from real orders, not a brochure.

What "Wholesale" Actually Means When You Buy Display Stands

Wholesale means you buy a batch of stands directly from a manufacturer at a unit price below what you’d pay buying a few at a time. The tradeoff is the minimum order quantity, or MOQ.

A manufacturer sets an MOQ because the stands are built in runs. MDF panels get cut on CNC machines in batches, hardware is bought by the thousand, and a production line has to be set up and torn down. Making five stands costs nearly as much to set up as making two hundred, so the factory protects itself with a minimum.

That’s the whole reason the word "wholesale" exists in this market. You commit to a quantity, and in exchange you get the real factory price, your own logo, and a consistent product across every location.

Key Takeaway: Wholesale pricing only kicks in once you clear the MOQ. Below it, you’re paying a setup-heavy sample or retail price.

MOQ: How Many Stands Do You Have to Order?

What’s a typical MOQ for a wood floor display stand?

For most of the wood and MDF display stands we make, the MOQ sits between 50 and 100 units for a standard model. Custom work with your logo and finish usually starts at 100 to 200 units.

The number isn’t arbitrary. It tracks the setup costs: the CNC program for your panel sizes, the assembly jigs, and the minimum purchase of hardware and finish materials.

Some factories quote lower MOQs on stock models they already produce, because there’s no new setup involved. Others accept a trial order of 20 to 30 units at a higher per-unit price, so you can check quality before committing to a full container.

Why do manufacturers set a minimum at all?

Because the setup is the expensive part, not the material. A single custom stand might cost $80 to produce as a one-off. The same stand in a run of 200 might cost $35. The MOQ is where the math starts to work for both sides.

Can you order below the MOQ?

Sometimes. If we already run the model you want for another client, we can often add 20 or 30 units to that run. If your design is new, below-MOQ orders either aren’t possible or carry a steep setup surcharge.

Key Takeaway: A 50 to 100 unit MOQ is standard for stock wood display stands, and 100+ for custom. Trial orders of 20 to 30 units are usually possible at a higher unit price.

Price: What a Wood Floor Display Stand Costs

What drives the price?

Five things, in rough order of impact.

Material. Solid wood costs the most. MDF is the mid-range workhorse and the most common choice for display stands. Plywood sits between the two. Material choice alone can move the price 20 to 40 percent.

Size and slot count. A small 14-slot MDF display stand is a very different build from a floor-to-ceiling waterfall tower that holds 60 planks. More slots means more panels, more hardware, and a bigger carton.

Finish. Raw MDF is cheapest. Melamine or laminate face panels add cost. A painted or lacquered finish in a specific Pantone color is more again.

Customization. Your logo, a custom shape, non-standard dimensions, or special hardware all add setup and unit cost.

Quantity. The single biggest lever. Unit price can drop 30 to 50 percent between a 50-unit trial and a 500-unit order, because setup gets spread thinner.

Ballpark prices by product type

These are FOB (free on board) ranges: the price to make the stand and load it at the port in China. Freight, insurance, and import duties sit on top. Treat them as a starting point for budgeting, not a quote. Your spec will move the number.

Where the hidden costs hide

The price you’re quoted usually isn’t the price you pay to get stands into your warehouse. Watch for:

• Freight and port charges at your end
• Import duty on display fixtures (check your country’s tariff schedule)
• Palletizing or crate charges for fragile pieces
• Sample and courier fees before the order
• Graphic design fees if artwork needs preparing

Ask for a full landed-cost breakdown, not just the FOB unit price.

Key Takeaway: Budget on landed cost (unit price plus freight plus duties), not the FOB number. Material, size, finish, and quantity are the four levers that move unit price most.

Shipping: How Stands Get From the Factory to You

How are the stands packed?

Flat-packed, in most cases. MDF and wood display stands ship knocked down (KD), which keeps freight costs low and reduces damage. Each stand goes into an inner box or foam wrap, then into a five-ply export carton, then onto pallets or into crates. A standard 20-foot container holds roughly 300 to 500 display stands depending on the model.

If you order a pre-assembled showroom tower, expect it to ship in a wooden crate instead.

Sea freight, air freight, or express?

Most wholesale orders go by sea. Air freight only makes sense when a trade show is three weeks out and your container won’t arrive in time.

How long does the whole thing take?

Production usually runs 20 to 35 days after you approve the sample and pay the deposit. Sea freight adds 25 to 45 days. So a realistic timeline from confirmed order to your door is 45 to 80 days. Custom designs with new tooling can push production past 40 days.

If you have a hard deadline, say so before you order. That’s the only way to plan air freight or an express production slot.

What about duties and customs?

Duties on retail display fixtures vary by country. In the US, most display stands fall under furniture or store-fixture tariff codes. Work with a customs broker and give them the HS code from the factory so there are no surprises at the port.

Key Takeaway: Expect 45 to 80 days from order to delivery on a sea freight order. Flat-packed stands keep freight down and cut damage claims.

How the Ordering Process Works

Here’s the flow we use, and it’s fairly standard across Chinese display-rack factories:

1. You send your spec: material, size, slot count, finish, quantity, and your logo file if you have one.
2. We quote unit price, MOQ, production time, and freight.
3. You approve a sample, or reference photos of a previous run.
4. You pay a deposit, typically 30 percent.
5. We produce, then send photos or a pre-shipment inspection before loading.
6. You pay the balance, and the goods ship.

The sample step is the one new buyers skip and regret. A pre-production sample costs money, but it’s cheaper than a container of stands with the wrong logo or the wrong slot width. Get the sample.

Key Takeaway: The order flow is spec, quote, sample, deposit, production, balance, ship. Don’t skip the sample. It’s your cheapest insurance against a container of mistakes.

Customization: Logo, Finish, and Size

Most of the value in a wood floor display stand is in the customization. A distributor’s logo on the header panel turns a generic rack into a branded merchandising tool. Common options:

• Printed or CNC-routed logo on the header or base
• Custom slot width for wider or thicker planks
• Finish matched to your brand color (laminate, melamine, paint)
• Adjustable or fixed slot counts
• Casters for movable stands, or leveling feet for fixed ones

Customization adds setup cost and usually pushes MOQ to 100 units or more, but it’s where the stands start doing real marketing work for you.

Wood vs. Metal vs. MDF: What Should You Import?

MDF is the default for a reason: it’s stable, takes a clean finish, and costs less to make and ship than solid wood. Solid wood sells the premium story. Metal lasts longest in busy stores. If you’re unsure, order a small mixed batch and see which stands your customers touch first.

FAQ

What is the MOQ for wood floor display stands?

Mostly 50 to 100 units for standard models, and 100 to 200 for custom work with a logo. Trial orders of 20 to 30 units are often possible at a higher unit price.

How much does a wood floor display stand cost?

Ballpark FOB prices run $30 to $90 for a slot rack, $40 to $150 for a waterfall rack, and $120 to $400+ for a large showroom tower. Freight and duty come on top.

How long does shipping take?

Production takes 20 to 35 days, and sea freight another 25 to 45. Plan on 45 to 80 days door to door.

Do I have to pay for a sample?

Usually yes, but it’s a fraction of the order and the cheapest way to catch mistakes. Many factories credit the sample fee against a full order.

Can I put my own logo on the stands?

Yes. Logo, finish color, slot width, and dimensions are all customizable, typically with an MOQ of 100 units or more.

What’s the difference between FOB and landed cost?

FOB is the price to make the stand and load it at the port. Landed cost adds freight, insurance, and import duty. That’s the number you actually budget against.

Do wood display stands ship assembled?

Most ship flat-packed to cut freight and damage. Large showroom towers ship in crates, sometimes pre-assembled.

Can I order below the MOQ to test the market?

Sometimes, if the model is already in production for another client. New designs below MOQ either aren’t possible or carry a setup surcharge.

Get a Quote

Send us the material, size, slot count, quantity, and whether you need a logo, and we’ll return a landed-cost quote with production and shipping timelines. Contact us, or browse our wood display stand and metal display rack ranges to see what we already build. For a shorter read on choosing a stand, see our flooring display stand purchase tips.